What are the best keyword research tools?

If you're a digital marketer trying to make your website more visible on search engine result pages (SERPs), you've probably heard of keyword research. But before we discuss the best keyword research tools, let's look at what keyword research is and why it is important.

What Is Keyword Research?

Keyword research is a process aimed at uncovering words and phrases that potential customers type into a search engine when they're looking for products and services like yours. Identifying the right keywords and using them in your content gives your website or product an edge over its competitors as it boosts visibility among users on SERPs.

Why Is Keyword Research Important?

Through keyword research, you can get insights into how popular given keywords are in searches by users. As such, you can decide which ones to deploy more of in your efforts to build organic traffic to your website or product page. The right choice of keywords will also give you valuable insights into how customers look for products like yours and what they think about them. Using the right choice of keywords will also increase the chances of attracting targeted prospects who are likely to convert into sales.

Now that we understand why keyword research is important, let's look at some of the best tools available:

• Google Keyword Planner: offers predictions on keyword volume, differences between regions and industries and competition stats. It also provides some good ideas for alternative keywords related to those you're targeting so you can cast a wider net when attracting customers.

• Ubersuggest: provides data from Google Suggest, with additional features such as analysis of organic competitors and backlink profiles for competing domains. Additionally, it gives recommendations for optimizing content for SEO purposes and helps identify relevant link-building opportunities .

• SEMrush: helps compare multiple versions of a page or domain in terms of SEO ranking based on semantic analysis. It also helps maintain track records hidden from public view so as not to compromise results or metrics when testing different strategies simultaneously .

• KWFinder: identifies long-tail keywords with low competition that could potentially generate more organic visits than broad keywords might bring in. KWFinder assists webmasters by providing suggestions on keyword phrases they can use while creating content around their chosen topic areas .

• Ahrefs Keywords Explorer: provides extensive data points around each keyword including its estimated monthly search volume along with pricing estimates if users want to bid on that particular word/phrase through an ad platform such as Google Ads .